Clerqs est. 2026
For publishers & webmasters · Beta

How much money does your website make per thousand visitors — and is that good?

Anyone can work out the number. Nobody can tell you if it’s good, because ad companies don’t share. This will, as publishers add theirs.

Publishers call this number your RPM: the money you earn for every 1,000 page views. Working it out is easy. Knowing whether yours is good or bad is impossible, because ad companies don’t tell you what other sites earn. This works out your number, shows you what a small improvement would be worth per year, and — as more publishers add theirs — shows where you stand against sites like yours.

While you’re here

Other jobs a clerk can take off your desk.